Outdoor advertisements

Outdoor advertisements are a tool that helps convey your brand’s products and services in a memorable and impactful way. On this page, we will show the process of preparing outdoor advertisements, the tactics needed to make them more eye-catching and memorable, and the ordering process for outdoor advertisements.

What are examples of outdoor advertisements?

• Billboard
• Banner
• Information Board
• Vinyl

What are the benefits of preparing outdoor advertisements for your brand?

Outdoor advertisements are an attractive choice for many brands and companies due to their unique atmosphere and visual impact. The benefits of such advertisements for businesses are as follows:

• Memorable Impact: The creativity of outdoor advertisements ensures they are remembered. This helps increase brand recognition.
• More Cost-Effective: Compared to television or radio ads, outdoor advertisements can be less costly over a long period.
• Can Be Strategically Placed: Advertisements can be placed in areas where the target audience is most present, such as business districts, shopping centers, or heavily trafficked roads.
• Visible 24/7: Outdoor advertisements are always visible. This allows your brand to create a constant impact.
• Competitive Advantage: If competitors do not have ads in the same area, your ad can attract more attention.
• Innovative and Creative Design Opportunities: Eye-catching and memorable advertisements can be created using innovative technologies such as LED lighting, 3D effects, and others in outdoor advertisements.
• Creating Brand Recognition: A well-designed and strategically placed outdoor advertisement can ensure your brand is recognized and remembered.

What is the order process for preparing outdoor advertisements?

The preparation process for outdoor advertisements consists of several stages. These stages may vary depending on the goals, budget, design, and other factors of the advertisement, but the main stages are presented below:

Planning and Research:

• Identify the target audience.
• Determine the purpose and goals of the advertisement (e.g., increasing brand awareness, promoting a new product, etc.).
• Research the most suitable areas for placing the advertisement.

Budget Allocation:

• Consider the cost required for the preparation, placement, and maintenance of the advertisement.
• Decide how to optimally allocate your budget.

Design Preparation:

• Prepare the visual elements (colors, fonts, images) and text of the advertisement.

Advertisement Production:

• Prepare the physical or digital copy of the advertisement with the selected materials and technologies.

Installation and Placement:

• Install the advertisement in the chosen area.

This process encompasses the main stages of preparing outdoor advertisements. However, the stages and their details may vary for each campaign.